Akancha.
The Work

Fourteen projects, curated.

Not chronological. Not alphabetical. The lead piece has the clearest point of view — the rest follow in editorial order.

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01

Daily T

A tea brand built to fix a habit, not a taste

A tea brand designed to fix a habit problem, not a taste problem.

AI in BusinessVenture DesignBrand & Marketing
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02

The Real Risk Is Not Using AI

Honasa Consumer

"The real risk is not using AI" — tested as a real decision, not a slogan.

AI in BusinessResearch
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03

Fixing a One-Way Conversation

Detrash

A sustainability brand with a real story, stuck broadcasting instead of talking.

Brand & MarketingAI in Business
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04

What Comes After 2,155% Growth

Mamaearth

2,155% growth in one year. The harder question is what comes next.

Brand & MarketingResearch
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05

What Employers Actually Look For

Fifty-five job listings, and the gap nobody names out loud.

ResearchPeople & Organisations
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06

Automating Hiring Without Losing the People

Calvin Klein / PVH

A fashion giant automating recruitment — and what that does to the people still doing the job.

People & OrganisationsAI in Business
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07

When Wellness Programmes Don't Reach the Floor

Velocity Inc.

Wellness programmes on paper. Burnout on the warehouse floor.

People & OrganisationsResearch
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08

Why Career Advice Doesn't Travel

Career theory built for one culture, tested against two.

ResearchPeople & Organisations
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09

Should AI Grade Your Work?

Human grading isn't neutral either. Neither answer is the easy one.

AI in BusinessResearch
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10

Solving Decision Fatigue in Online Shopping

AKANCHA

Everyone already shops online. Nobody's solved decision fatigue.

Venture DesignAI in Business
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11

Building a Category With No Technology Edge

boAt

No technology edge. Category leadership anyway.

Brand & MarketingResearch
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12

Cutting Inventory Costs by 96%

Toffee Inc.

A chocolate bar, five states, and a cost problem hiding in a spreadsheet.

Research
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13

Why the Adaptation Actually Works

Anne with an E

A period drama, a modern eye, and a rating that had to be earned.

Research
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14

What Thailand Taught Me About India

International Knowledge Tour

Seven days, two countries, one recalibrated idea of what "developed" means.

Research
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